In the competitive real estate market of Greater Moncton, selling a property requires strategic planning, innovative marketing, and a deep understanding of the property’s unique selling points. Not every property is the same and it is important to ensure yours stands out from the rest.
Here is how we recently sold a 2-bedroom mobile home in 15 days, despite facing stiff competition from a few 3-bedroom units:
1. Highlighting Unique Features
Despite its smaller size, this property had a lot of unique selling points. The ones we focused on were mostly the extra mudroom, hardwood floors, propane appliances and fireplace and new paint/deep cleaning throughout. The sellers had worked very hard on getting their home ready to hit the market so the buyers would want to move in instantly and not feel overwhelmed by the amount of small things to repair: this is a high-selling feature.
2. Staging and Professional Photography
Our clients were very enthusiastic about staging their property, and it turned out great. In this case, nobody was living in the property so it was easier to keep it clean and organized, but it did require some furniture and curtains to create an inviting space. We always invest in professional photography to showcase homes in the best possible light. Potential buyer’s first glimpse of new listings is online and if the pictures are not able to capture the home’s appeal, they won’t be interested in booking a viewing.
3. Strategic Pricing
Pricing plays a crucial role in driving interest and generating offers, particularly in a competitive market. We had a different price in mind, and after conducting a thorough market analysis, we decided to settle at $185,000. By pricing it competitively, we attracted a high amount of potential buyers and, even if we were a bit higher than most comparables, they could view the home’s unique features and recent upgrades to justify the asking price.
4. Perfect Timing
Seasons play a huge role in the sale of a property. While having less competition in the winter, spring is usually a better time to sell at top dollar. Most buyers prefer to view homes when they can see the lot and roof as the snow is melting, and move in the warmer months as well; which means there are most (also very serious) buyers on the lookout for their new home. We did not delay on this one as we wanted to be one of the first homes to be for sale in the park for the 2024 spring market.
5. Targeted Marketing
To maximize exposure and reach potential buyers, we market the property on many different platforms as well as the Multiple Listing System® (MLS®). We use digital marketing strategies such as SEO to optimize the views of the listing online. You can see the article about 23 Sophie Lane by clicking HERE.
Another great point not to forget is the sign. A for sale sign was installed on the property so the neighbours and people passing by would know that the property was available for sale. This not only drives a high amount of potential buyers to the property, but it also helps buyers and their REALTOR® to find the property easily. Trust me on this: Most buyers will look for a sign before they look at the house number.
6. Responsive and Engaging Communication
Throughout the selling process, we prioritized responsive and engaging communication with interested buyers and their agents. Promptly addressing inquiries, providing detailed information about the property, and scheduling viewings at their convenience helped build trust and confidence in our listing. A lockbox was installed on the property, making it easily accessible.
7. Negotiation Expertise
When it came to negotiating offers, we leveraged our expertise and market knowledge to achieve the best possible outcome for our clients. We spent 2 days negotiating before agreeing and we successfully negotiated a final sale price of $180,000 with some inclusions, meeting the expectations of our clients and surpassing the competition.
All of the points listed above are necessary to set yourself above the competition in this type of market. As real estate agents, we can guide our clients through all the steps of getting their homes ready to sell. At Brunswick Royal Realty, we have a Seller’s Packet which includes helpful checklists: this is what the sellers of this property used and the results were astonishing.
This story serves as a testament to the power of preparation and strategic marketing in achieving favourable outcomes.
